Evolve Cootures logo with purple snowflake and lightning bolt icon

Evolve Cooltures

Corporate Program Branding

Evolve Cooltures is a transformative leadership & team development program rooted in neuroscience. I was brought on to develop its full brand identity, from creative strategy to visual language & art direction.

  • Story, Vision, Mission, Values, Target Audience, User Journey, Competitive Analysis, Brand Tone & More

  • Research Based Moodboard (Color Palette, Photography Style, Typography Inspiration, More)

  • Logo Systems, Icons, Brand Patterns, Color Palette, Typography, Photography Art Direction, Brand Guidelines, Digital & Print Collateral

The Challenge?

Modern companies struggle with agility, talent retention, & sustainable innovation. Evolve Cooltures needed a brand identity that reflected their unique neuroscience-based approach to leadership & team development, all while feeling approachable, credible, & inspiring.

Logo with the words 'Evolve Couturess' in white text on a dark blue background, surrounded by purple geometric patterns.

Potential Meets Science

The logo combines the precision of science with the complexity & fluidity of the human experience. These elements represent the mission of empowering human potential, creating thriving & sustainable corporate ecosystems.

A person stands on a stage in front of a large digital screen displaying the text 'Evolve Cooltures' with a dark blue and black abstract background. Rows of empty chairs face the stage in a dimly lit room.
Abstract graphic with stylized blue symbols on a lavender background, labeled with 'Neuro & Systems,' 'E + C,' and 'Seven Steps System.'

  • The primary logo Icon combines the letters "E" and "C" with the number 7 and directional arrows, subtly forming a representation of a neuron. This symbol reflects the brand's foundation in neuroscience, integral growth, and continuous feedback. The design combines geometric precision with organic flow, representing both structure and humanity, and aligns with Evolve Cultures' mission to help build and nurture thriving, feedback-driven corporate ecosystems.

Blue background with white text that reads 'Logotype' and dark blue text that says 'Evolve Cooltures'.

  • The logotype has been customized to reflect both the precision of science and the organic nature of human development. Rounded and sharp corners create contrast, while circular vowels reinforce the brand's values of balance, clarity, and purpose.

A light purple background with animated rectangles of the brand's color palette.

Color Palette

The brand palette evokes trust, innovation, and well-being. Deep navy conveys knowledge, lavender suggests creativity, and bright blue injects optimism. A clean white base ensures balance and contrast. The gradient applications symbolize transformation, from knowledge to application, from thought to impact.

Illuminated wall-mounted sign for Evolve Cooltures, featuring a stylized logo and name on a building with gray tiled exterior wall.
Blue icon with the words "WELL-BEING" and a crown icon.
Three dark blue booklets titled "Evolve Cooltures" with geometric shapes and flowers in light blue on their covers, laid out on a textured purple surface.

Icons

Each icon is carefully designed to embody the brand's core values and serves as visual cues for practical applications within the program.

Blue background with the word 'INNOVATION' in white and a plus sign in the center.
Blue app icon with the word 'Community' at the top and a stylized gear symbol below.
A book with a black cover featuring a geometric pattern of purple arrows, titled 'Evolve Couriers', standing upright on a white platform with a blue background and a purple glass panel reflecting the pattern.
Blue app icon with the word 'Communication' and a stylized check mark symbol.
Smartphone with a blue screen displaying the logo and text of 'Evolve Cooltures', laying on a black perforated metal surface.
Blue icon with the word 'NEUROSCIENCE' at the top and a stylized purple flower-like symbol below.
Icon representing leadership and goals, featuring a blue background with a purple hexagonal shape resembling a nut or bolt in the center, and white text that says 'Leadership & Goals' at the top.

Brand in Action

The art direction for photography focuses on capturing everyday moments with warmth and intention. It features a cohesive tone marked by warm lighting, soft shadows, & brand-color accents. The visuals should highlight real people, success stories, company environments, & behind-the-scenes glimpses to foster connection & authenticity.

An invoice from Evolve Cooltures displayed on a table with a patterned blue background.
A digital banner with the text 'Evolve Cooltures' and the tagline 'Cultivando Culturas que Impulsan el Talento Humano,' featuring abstract geometric shapes in shades of blue and black on a dark background.
Blue display board with white and light blue geometric patterns, and text that reads "Evolve Cooltures" and the slogan "Innovar. Liderar. Prosperar.".
A navy blue hardcover notebook with the words "Evolve Cooltures" on the spine and a geometric logo on the cover, closed with a navy elastic band, resting on a white textured surface.
Blue teardrop-shaped banner with the text 'Evolve Cooltures'
Illuminated purple cube sign with the logo and text "Evolve Cooltures" mounted on a gray tiled wall.
Close-up of a smartphone screen showing the Evolve Coutures app icon and a blue email icon, with the time 9:41 at the top.
A purple and black name badge with a photo of a woman, along with the company name 'Evolve Cooltures' and the name Jenna Smith, on a concrete surface, attached to a navy blue lanyard that says 'Evolve Cooltures'.
Smartphone displaying the Evolve Cooltures app with blue gear icons at the top and a description in Spanish, placed on a metallic surface.
Digital billboard on city street displays the words 'Evolve Cooltures' and a logo, with cars driving by at dusk.
Three smartphones displaying social media posts related to Evolve Cooltures. The posts include text about leadership development, transforming teams into successful leaders, and tools for career advancement, with a purple and blue color theme and gea
Blue graphic design with the text "Liderar con propósito, innovar para prosperar" and "Evolve Cooltures" along with a logo and a button labeled "Descubrir Más".
A large digital display with the text "Evolve Cooltures" and three silhouettes of people standing in front of it, set against a purple and black background.