SERA HOTEL

Boutique Hospitality Branding

Nestled in a Mediterranean coastline, Sera Hotel is a boutique destination for modern travelers who crave serenity and style. This project was an exploration of how storytelling can inform branding systems to make them immersive, elegant, and timeless.

  • Naming & Brand Story

  • Story, Vision, Mission, Values, Target Audience, User Journey, Competitive Analysis, Brand Tone & More

  • Logo Systems, Color Palette, Typography, Photography Art Direction, Brand Guidelines, Digital & Print Collateral

The Challenge?

How might we create a brand that feels like a true escape; modern yet nostalgic, local yet luxurious?

Embossed text on a beige surface with the words 'S E R A' repeated five times in four columns.
A blank, light-colored, textured wall or surface.
Pattern of semi-circular shapes with radiating lines, arranged on a brown background.

Inspired by Mediterranean light and ancient coastal architecture, Sera's brand identity draws on sun-washed neutrals, elegant serif typography, and organic textures to express timeless sophistication.

Derived from the word será meaning “will be” in Spanish, and echoing serenity in tone, SERA represents more than a destination. It is a state of being. A gentle promise of what’s possible when we slow down, surrender, and simply exist.

Clear ocean water with sunlight reflecting off the surface and small waves.
Close-up of a textured rocky surface with light and shadow.
  • Front of a hotel with the words "Serra Boutique Hotel" on a textured beige wall, with a circular logo above the text.
  • Modern architectural building with curvy white walls, large open windows, and curtains, surrounded by trees and rocks, at sunset.
  • Embossed words on a beige surface spelling out 'S E R A'.
  • Interior of a minimalist room with white textured walls and arched ceiling, featuring a white sofa, hanging pendant lights, a potted tree, and a color palette overlay with four color swatches and their hex, RGB, and CMYK codes.
  • Design showing font names, alphabet letters in different styles, and text samples for various typefaces with background color in shades of beige and brown.
  • A repeating pattern of semi-circular shapes with straight lines radiating outward, set on a beige background.
  • Line drawing of the hotel's architecture with two trees on either side, and rainbows layered over the tent and trees, on a brown background.
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The art direction for photography centers light, materiality, and softness, conveying the emotional depth of a Sera Hotel stay.

Reception and Lobby Photography
Two door hangers on a textured brown surface with a sunburst pattern. The left hanger is light-colored with the text "Time stands still in here. Please do not disturb." The right hanger is dark-colored with the text "Ready for a fresh start. Please service the room."
A hotel room key card for a boutique hotel named SERA, displayed with one inside a sleeve and another flat on a textured surface.

Brand in Action

The art direction for photography centers light, materiality, and softness, conveying the emotional depth of a Sera Hotel stay.

Branded paper shopping bag with dark green rope handles and the word 'SERA' printed on it, leaning against a beige wall.
Business card for SERA Hotel with a QR code, contact information, and a sand and water background.
A minimalist hotel room with a cream-colored bed, built-in shelves with vases and dried plants, a window with a sea view, and a neutral color palette.
Multiple blank 'Hello From' postcards with embossed 'SERA' lettering, scattered on a surface.
A luxurious bathroom with a large bathtub near a window overlooking the ocean. The room features minimalistic decor with candles, towels, and shelves of toiletries, in a neutral color palette.
Flat lay of skincare products including a moisturizer, cream, soap, and brush on beige and marble surface with dried plants, shadows, and the word 'SERA' in large letters.
An outdoor dining table set with plates, glasses, napkins, and decorative items on a terrace with a white, organic-shaped wall and a tree in the background at sunset.

The Homepage